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DPDP and Children's Data: Privacy Controls Businesses Need to Implement

Children's digital services create unique privacy risks across age verification, parental consent, tracking, advertising, analytics, APIs, AI systems, and third-party processors. Learn how businesses can prepare for DPDP requirements governing children's personal data.

Category: Compliance & Audit

Tags: DPDP and Children's Data, Children's Data Privacy, DPDP Act, DPDP Compliance, Child Data Protection, Child Privacy, Parental Consent, Verifiable Consent, Age Verification, Data Protection, Data Privacy India, Privacy by Design, Product Privacy, Application Security, API Security, Cybersecurity, India Data Protection

Published: 10/5/2026

Author: Digital Defense

Children increasingly interact with digital products for education, entertainment, gaming, e-commerce, healthcare, communication, social interaction, and other services. In many of these environments, businesses collect personal data that can directly or indirectly identify a child, including names, contact information, account credentials, photographs, location information, device information, behavioural information, usage activity, educational information, and other digital identifiers.

The growth of child-focused digital services creates a significant privacy challenge for businesses. Children's data cannot simply be treated as ordinary customer information because children may have different levels of understanding, vulnerability, and ability to evaluate the consequences of sharing personal information.

India's Digital Personal Data Protection Act, 2023 introduces specific protections for the processing of children's personal data. Section 9 requires a Data Fiduciary, before processing personal data of a child, to obtain verifiable consent of the parent or lawful guardian in the prescribed manner. It also prohibits processing that is likely to cause a detrimental effect on the well-being of a child and restricts tracking, behavioural monitoring, and targeted advertising directed at children, subject to prescribed exemptions.

The Digital Personal Data Protection Rules, 2025 provide the operational framework for verifying parental consent and identifying circumstances in which certain child-data obligations do not apply. The Rules specify technical and organizational measures for verifying that a person identifying themselves as a parent is an identifiable adult and describe mechanisms involving reliable identity and age information or authorised identity/age tokens.

For product and legal teams, this means children's privacy needs to be addressed at the product-design, identity, consent, advertising, analytics, security, data lifecycle, and governance levels.

It should not be treated as a privacy-policy exercise performed after a product has already been launched.

What Is Children's Data Under DPDP?

The DPDP Act defines a child as an individual who has not completed eighteen years of age. Section 9 establishes additional obligations for processing the personal data of such individuals.

Children's personal data can take many forms.

A child may provide their name when creating an account. A mobile application may collect a device identifier. An educational platform may collect school-related information. A gaming application may record gameplay activity. A social platform may process profile information, messages, images, videos, interests, and behavioural signals. A healthcare service may process information required to provide treatment.

Some data may not appear obviously sensitive but can become highly revealing when combined with other information.

For example, location data combined with school information can reveal where a child studies and travels. Usage patterns can reveal when a child is online. Behavioural information can be used to infer interests or preferences. Photographs, voice recordings, and videos can create additional privacy and security risks.

Product teams therefore need to consider children's data broadly rather than limiting their assessment to fields explicitly labelled as "personal information."

Why Children's Data Requires Stronger Privacy Controls

Children may have limited ability to understand how their information will be collected, combined, analysed, retained, or shared.

A child may accept a privacy notice without understanding what behavioural data is being collected. They may also not appreciate that information provided to one service could be shared with another provider or used to personalise content.

This creates a need for stronger safeguards.

The DPDP Act addresses this directly by establishing special obligations for children's personal data. The Act prohibits processing likely to cause a detrimental effect on the well-being of a child and prohibits tracking or behavioural monitoring of children and targeted advertising directed at children, subject to specified exemptions.

For businesses, the practical implication is that children's privacy should influence the architecture of the product itself.

A company should not first build extensive behavioural analytics and then attempt to determine how those analytics can be made compliant. Instead, the product should be designed so that child-data processing is limited to what is genuinely necessary for the intended service.

What Does the DPDP Act Say About Children's Data?

Section 9 is the central provision concerning children's personal data.

Before processing personal data of a child, the Data Fiduciary must obtain verifiable consent of the parent or lawful guardian in the prescribed manner. The Act also states that a Data Fiduciary must not undertake processing likely to cause a detrimental effect on the well-being of a child. In addition, the Act prohibits tracking or behavioural monitoring of children and targeted advertising directed at children, subject to prescribed exceptions.

This creates three important privacy design principles.

First, the business needs a reliable mechanism for determining whether the user is a child.

Second, where the user is a child, the organization needs a mechanism for obtaining and verifying parental consent where required.

Third, the organization needs controls that prevent prohibited or inappropriate processing activities from being applied to child accounts.

These requirements cannot be solved by simply adding a checkbox saying "I am the parent."

What Is Verifiable Parental Consent?

Verifiable parental consent is fundamentally different from accepting an ordinary consent checkbox.

The final DPDP Rules state that a Data Fiduciary must adopt appropriate technical and organizational measures to ensure that verifiable parental consent is obtained before processing a child's personal data. The Data Fiduciary must also exercise due diligence to check that the person identifying themselves as the parent is an identifiable adult.

The Rules allow this verification to be performed by reference to reliable identity and age details already available with the Data Fiduciary or through identity and age details voluntarily provided by the individual, including through a virtual token mapped to such information and issued by an authorised entity. The Rules define an adult as an individual who has completed eighteen years of age.

This means businesses need to think about parental verification as a technical workflow, not merely a legal statement.

The product architecture may need to support parent identification, age verification, consent capture, consent records, consent status, withdrawal, audit trails, and appropriate restrictions on child-data processing before verification is completed.

Child Age Verification Is a Product Architecture Issue

One of the most difficult questions for product teams is determining whether a user is a child.

An organization cannot apply child-specific controls if it has no meaningful mechanism for identifying when those controls should apply.

Age assurance can therefore become a critical part of product design.

A product may ask a user for their date of birth during registration. Depending on the nature of the service and the risks involved, the organization may also need stronger mechanisms for confirming age or determining whether parental consent is required.

However, collecting additional identity information simply to perform age assurance can create another privacy problem.

The objective should not be to collect the maximum amount of information possible. Instead, businesses should design age-assurance mechanisms around necessity, proportionality, security, and purpose limitation.

The product team should ask whether the organization can establish the relevant age status without unnecessarily retaining identity documents or other sensitive information.

This is particularly important because age verification itself can create a new dataset that attackers may target.

Do Businesses Need to Collect Parents' Identity Documents?

Not necessarily in every implementation.

The final Rules provide multiple mechanisms for verifying the adult status of a person identifying themselves as a parent. They refer to reliable identity and age information available to the Data Fiduciary and identity and age details voluntarily provided by the individual, including through a virtual token issued by an authorised entity. The Rules also provide examples involving Digital Locker service providers.

This means product teams should avoid designing an unnecessarily invasive parental verification process by default.

If an organization can achieve the required verification without storing a copy of a parent's identity document, that may reduce the organization's privacy and security exposure.

The architecture should distinguish between verification and retention.

A business may need enough information to establish that the person providing consent is an identifiable adult and the parent or appropriate guardian, but it should separately determine what information actually needs to be stored afterward.

This principle is particularly important when designing identity-verification systems because verification data can itself become valuable information for attackers.

Building a Child-Aware Registration Process

A child's privacy protection should begin before the account is fully activated.

The registration workflow should determine whether the individual is a child and, where applicable, trigger the parental-consent process before the organization's processing of the child's personal data begins.

This requires careful product sequencing.

A common design mistake would be to create the child account, collect extensive profile information, perform analytics, and then ask for parental consent afterward. Such a design can create a gap between the moment personal data is collected and the moment the required consent controls are applied.

A better architecture establishes the required age and consent state early in the account lifecycle.

For example, a product can maintain states such as an unverified user, adult user, child awaiting parental verification, child with verified parental consent, and child account subject to specific processing restrictions.

The precise implementation will depend on the product and applicable requirements, but the underlying principle is straightforward: privacy status should be represented as part of the product's authorization model.

Parental Consent Should Be Treated as a Lifecycle

Parental consent should not be treated as a one-time database field.

A mature consent architecture should maintain information about when consent was obtained, what processing it relates to, how it was obtained, what verification was performed, and what happens if consent is withdrawn or becomes invalid.

The system should also be capable of connecting the parental consent record with the relevant child account without exposing unnecessary information.

This becomes especially important when the child uses multiple services from the same business.

For example, a company operating an educational platform, mobile application, and customer portal should avoid creating disconnected consent processes that produce inconsistent privacy states.

Product teams should define a central consent model where appropriate and ensure that downstream systems receive the correct processing status.

Restricting Behavioural Monitoring

The DPDP Act specifically prohibits tracking or behavioural monitoring of children, subject to prescribed exemptions.

This is particularly important for digital products that use analytics, recommendation engines, advertising technologies, engagement measurement, or personalisation.

A product may routinely track clicks, session duration, search activity, content views, interaction patterns, location, device information, and other behavioural signals.

For adult users, some of these activities may form part of ordinary product analytics. For child users, the organization needs to consider whether the processing falls within the restrictions on tracking or behavioural monitoring and whether a specific exemption applies.

Product teams should therefore avoid assuming that analytics platforms can automatically be applied to child accounts.

Instead, organizations should create child-specific analytics policies.

Where tracking is not necessary for providing the service, it should not be enabled merely because the analytics platform makes it technically easy to collect the information.

Targeted Advertising to Children

Targeted advertising creates one of the clearest risk areas under Section 9.

The DPDP Act prohibits targeted advertising directed at children, subject to prescribed exceptions.

Businesses using advertising platforms should therefore understand how child status flows through their advertising architecture.

It is not sufficient to configure the main application correctly if child-related identifiers are subsequently transferred to advertising platforms, data-management platforms, analytics systems, or other third parties.

A child-aware advertising architecture may require suppression mechanisms that prevent child accounts from being included in targeted advertising audiences.

The organization should also assess whether advertising identifiers, behavioural profiles, inferred interests, or other information can indirectly result in advertising being targeted at children.

This is an area where Legal and Product teams should work closely with marketing technology and engineering teams.

Child Data and Recommendation Engines

Recommendation systems can create privacy concerns even when they are not formally classified as advertising systems.

A platform may recommend videos, products, games, educational content, social connections, or other services based on user behaviour.

If a recommendation engine processes a child's behavioural information, the organization should examine what data is being used, how the recommendations are generated, whether behavioural monitoring is involved, and whether the processing could negatively affect the child's well-being.

This is particularly relevant for platforms where recommendations can influence the type and frequency of content presented to children.

Product teams should therefore incorporate child-data controls into recommendation-system design rather than treating recommendation algorithms as independent from privacy governance.

Preventing Processing That Can Harm a Child's Well-Being

The DPDP Act prohibits processing of children's personal data that is likely to cause a detrimental effect on the well-being of a child.

This requirement has implications beyond traditional data security.

A security control asks whether unauthorized individuals can access the information.

A well-being control asks whether the organization's own processing practices could negatively affect the child.

For product teams, this means privacy impact analysis should consider how information is used, what experiences the processing enables, and whether product mechanisms could create harmful outcomes.

Organizations should therefore evaluate child-focused features before deployment, particularly where those features involve behavioural profiling, content recommendation, social interaction, location, advertising, or automated decision-making.

Exceptions Under the DPDP Rules

The final DPDP Rules provide specific exemptions from Section 9(1) and 9(3) for certain classes of Data Fiduciaries and certain purposes, subject to conditions.

The Fourth Schedule includes healthcare establishments and professionals for specified health-service processing, educational institutions for certain tracking or behavioural monitoring connected to educational activities or child safety, childcare providers for specified safety monitoring, and child transportation providers for location tracking during travel where required for safety.

The Schedule also identifies certain purposes, including processing necessary for exercising legal duties in the interests of a child, certain government benefits or services, creation of a user account limited to email communication, determining a child's real-time location for safety and protection, preventing harmful information or advertising from being accessible to the child, and confirming that a Data Principal is not a child. Each exemption is subject to conditions and necessity limitations.

These exceptions should not be interpreted as broad permission to process children's data.

They are purpose-specific and conditional.

For example, an educational institution may have a prescribed basis for certain safety-related tracking, but that does not automatically authorize unrelated behavioural profiling for marketing purposes.

Product and Legal teams should therefore document the exact exemption being relied upon, the processing activity covered by it, and the conditions that constrain the processing.

Data Minimization for Children's Products

Data minimization becomes especially important when designing products for children.

A business should ask whether every field collected during registration is necessary.

Does the application actually need a full date of birth, or does it only need an age category?

Does the service need precise location, or is approximate location sufficient?

Does the product need a child's photograph?

Does an educational service need to retain detailed behavioural histories?

Does a gaming platform need long-term activity profiles?

These questions should be answered during product design rather than after the information has already been collected.

Minimization reduces privacy risk, security exposure, storage costs, retention complexity, and the potential impact of a breach.

Children's Data and Third-Party SDKs

Modern mobile and web applications frequently contain third-party SDKs.

Analytics SDKs, advertising SDKs, crash-reporting tools, attribution platforms, social login components, customer engagement systems, payment technologies, and other integrations may collect information automatically.

This creates a significant challenge for child-data compliance.

A product team may believe that the application does not collect certain information while an embedded third-party SDK independently collects device identifiers, location information, usage events, or other data.

Organizations should therefore maintain an inventory of third-party SDKs and understand what each SDK collects, why it collects it, where the information goes, and whether child accounts can be excluded.

For child-focused applications, SDK governance should become part of privacy-by-design reviews.

Children's Data and Cloud Platforms

Child data can move across cloud infrastructure, databases, storage systems, analytics environments, APIs, backup systems, and monitoring platforms.

A privacy architecture should therefore account for the complete data flow.

If an application correctly restricts a child account but the same information is copied into a data warehouse where generic analytics processes continue to operate, the organization may still have an uncontrolled child-data processing pathway.

Product and engineering teams should map data flows from collection to storage, processing, sharing, analytics, backup, archival, and deletion.

Cloud access controls should ensure that only authorized systems and personnel can access child-related information.

Logging should also be designed carefully because application logs can unintentionally contain usernames, email addresses, identifiers, search terms, or other personal information.

Children's Data Retention and Deletion

Child-data governance should include a defined retention strategy.

Organizations should determine how long different categories of children's data are required for the service and what happens when the account is closed, parental consent is withdrawn where applicable, or the original processing purpose ends.

The DPDP Act contains general obligations concerning erasure when personal data is no longer required for the specified purpose, subject to applicable legal retention requirements. It also requires a Data Fiduciary to cause its Data Processor to erase personal data made available for processing in relevant circumstances.

For child-focused products, deletion should extend beyond the primary account database.

Organizations should consider analytics stores, data warehouses, customer-support platforms, backups, third-party processors, logs, recommendation systems, and other copies.

A child account deletion process that removes only the primary profile but leaves years of behavioural data in analytics infrastructure does not provide a mature data lifecycle.

Children's Data and Security

Privacy controls cannot operate independently of cybersecurity.

A database containing child profiles, parental information, identity-verification records, location information, educational records, or behavioural information can be highly attractive to attackers.

The DPDP Act requires Data Fiduciaries to implement appropriate technical and organizational measures and reasonable security safeguards to prevent personal data breaches. It also places responsibility on the Data Fiduciary for processing undertaken on its behalf by Data Processors.

Organizations should therefore consider encryption, strong authentication, access control, secure APIs, application security testing, monitoring, logging, vulnerability management, secure development practices, incident response, and vendor security controls.

Child-focused applications should also be tested for authorization weaknesses that could expose one child's information to another user.

For example, an insecure direct object reference in an API could allow one account to access another child's profile by changing an identifier. Such an issue is not merely an application-security vulnerability; it can become a serious child privacy incident.

API Security for Children's Data

APIs often connect mobile applications, web applications, parental dashboards, analytics systems, content platforms, payment systems, and administrative interfaces.

Because child data may flow through multiple APIs, API authorization becomes a core privacy control.

Organizations should test whether users can access another child's information by manipulating identifiers, whether parental accounts can access only authorized child profiles, whether administrative APIs expose excessive information, whether deleted child accounts remain accessible through APIs, and whether old API versions continue to expose personal data.

Security testing should also examine rate limiting, authentication, authorization, data exposure, API documentation, third-party integrations, and business logic.

This is an area where DPDP compliance and application security directly overlap.

Children's Data and AI Systems

AI introduces additional privacy risks for products used by children.

A business may use AI for tutoring, recommendations, conversational assistants, content moderation, personalization, customer support, or automated decision-making.

If a child interacts with an AI system, the organization should determine what information is collected through prompts, conversations, uploads, voice interactions, images, or behavioural signals.

It should also understand whether the AI provider stores inputs and outputs, uses them for model improvement, shares them with subprocessors, or retains them for monitoring.

For child-focused AI products, organizations should consider additional controls around prompt logging, conversation retention, model training, access permissions, content moderation, parental controls, and deletion.

Children should not become an uncontrolled source of training data simply because their interactions are technically available to an AI system.

Children's Data and Product Analytics

Product analytics can quietly become one of the largest sources of child behavioural information.

Events such as page views, button clicks, searches, session duration, content interactions, game activity, purchases, location events, and device information may all contribute to behavioural profiles.

Product teams should therefore establish a clear separation between analytics that are necessary to operate and secure the service and analytics that are primarily designed for profiling, engagement optimization, advertising, or commercial personalization.

Where child-data restrictions apply, analytics configurations should reflect the user's child status.

A generic analytics configuration applied uniformly to all users can create compliance risk.

Privacy by Design for Child-Focused Products

Privacy should be integrated into product development from the earliest stage.

Before launching a child-focused feature, Product and Legal teams should jointly assess the data being collected, the processing purpose, age-assurance requirements, parental consent workflow, third-party integrations, analytics, advertising, retention, deletion, security, and potential impact on child well-being.

Engineering teams should translate these requirements into technical controls.

For example, if child accounts cannot be targeted for advertising, the advertising pipeline should contain a technical suppression mechanism rather than relying on employees to remember the rule manually.

If behavioural tracking is restricted, the analytics layer should enforce the restriction automatically.

If parental consent is required before processing, the backend should enforce a consent state rather than relying solely on frontend controls.

Privacy requirements become significantly stronger when they are enforced through architecture.

Testing Children's Privacy Controls

Organizations should test child privacy controls in the same way they test security controls.

A privacy test should attempt to create child accounts without required parental verification, manipulate age information, bypass consent states, access child data through APIs, activate restricted analytics, trigger advertising audiences, access deleted information, and exploit differences between mobile, web, and backend systems.

Testing should also cover administrative interfaces.

An employee with access to a customer-support dashboard should not automatically be able to retrieve unrestricted child profiles simply because the interface makes the information technically available.

Organizations should test the entire processing chain rather than only the registration page.

Building a Children's Data Governance Framework

A mature children's privacy program should establish clear ownership.

Legal should interpret the applicable DPDP requirements and exemptions.

Product should translate those requirements into product rules.

Engineering should implement age, consent, authorization, data lifecycle, and processing controls.

Security should protect child data and test the environment for vulnerabilities.

Marketing should ensure that advertising and audience-management practices do not undermine child-data restrictions.

Procurement should assess third-party processors and SDK providers.

Privacy and compliance teams should maintain documentation, evidence, and monitoring.

This cross-functional structure prevents the common situation where Legal believes a restriction has been implemented while Engineering has no technical mechanism enforcing it.

A Practical Children's Data DPDP Readiness Process

Organizations can begin by identifying every product and service that may be used by children.

The next step is to map what personal data those products collect and where it flows.

The organization should then determine how age is identified, when the system recognizes a user as a child, whether parental consent is required, how parental status and adult status are verified, and what happens if verification fails.

The next stage should examine prohibited or restricted processing, including behavioural monitoring, tracking, targeted advertising, analytics, profiling, and other processing that may affect children.

Organizations should then assess third-party SDKs, processors, cloud platforms, APIs, data warehouses, advertising platforms, AI providers, and analytics systems.

Finally, the organization should test security, consent, deletion, access control, and incident-response mechanisms and maintain evidence demonstrating that the controls operate as intended.

Common Mistakes Businesses Make With Children's Data

One common mistake is assuming that asking for a date of birth is sufficient for age verification. A date-of-birth field can be easily manipulated and does not necessarily establish the reliability of the user's age status.

Another mistake is collecting extensive parental identity information without considering whether the same verification objective can be achieved with less information.

Businesses also frequently overlook third-party SDKs. The main application may appear privacy-conscious while embedded analytics or advertising components continue to collect information.

Another problem is treating parental consent as a static database flag. Consent needs to be connected to the processing activities and account state that it authorizes.

Organizations may also forget about downstream systems. Child information can remain in analytics platforms, backups, support systems, data warehouses, and third-party applications after the primary account has been deleted.

Finally, companies sometimes treat children's privacy as purely a Legal issue. In reality, the effectiveness of child-data protection depends heavily on product architecture, API security, identity systems, data governance, cloud controls, and cybersecurity.

How Digital Defense Can Help

Digital Defense can help organizations assess and strengthen their DPDP readiness for products that collect or process children's personal data.

An assessment can examine how the organization identifies child users, implements age-assurance mechanisms, manages parental consent, restricts behavioural monitoring and advertising, governs third-party SDKs and processors, protects child data through security controls, and manages retention and deletion.

From a product perspective, the assessment can identify privacy gaps in registration workflows, consent states, account architecture, analytics, advertising integrations, APIs, and data-sharing mechanisms.

From a cybersecurity perspective, organizations can assess authentication, authorization, API security, application vulnerabilities, cloud configurations, data exposure, access controls, logging, and monitoring.

From a Legal and compliance perspective, organizations can evaluate processing purposes, applicable exemptions, privacy documentation, processor arrangements, governance responsibilities, and evidence of control effectiveness.

The objective is to help businesses move from a policy-based approach to privacy-by-design and security-by-design for children's data.

Executive Takeaways

Children's data requires stronger privacy controls because the DPDP framework imposes specific obligations beyond the general requirements applicable to personal data.

Section 9 requires verifiable parental consent before processing children's personal data, prohibits processing likely to cause a detrimental effect on a child's well-being, and restricts tracking, behavioural monitoring, and targeted advertising directed at children, subject to prescribed exemptions.

The final DPDP Rules provide detailed mechanisms for verifying that a person identifying themselves as a parent is an identifiable adult and establish specific exemptions for certain healthcare, education, childcare, transport, government, safety, email-account, location, and other limited purposes.

For businesses, compliance therefore needs to be embedded into the product lifecycle.

Age assurance, parental consent, analytics, advertising, APIs, third-party SDKs, AI systems, cloud infrastructure, data retention, deletion, and security should all be evaluated as components of the same children's-data governance framework.

There is also an important implementation-timing point. The DPDP Act's commencement notification places Sections 7 through 10, including Section 9 on children's data, in the tranche commencing 18 months after 13 November 2025. The final DPDP Rules similarly place Rules 3 and 5 through 16, which include the detailed child-consent and exemption provisions, in the 18-month commencement tranche. Accordingly, as of October 2026, organizations should treat these provisions as a readiness and implementation priority, while recognizing that their scheduled operational commencement is later.

Frequently Asked Questions

What does DPDP say about children's data?

Section 9 of the DPDP Act provides special protections for children's personal data. It requires verifiable parental or lawful-guardian consent before processing, prohibits processing likely to cause detrimental effects on a child's well-being, and restricts tracking, behavioural monitoring, and targeted advertising directed at children, subject to prescribed exemptions.

What is the age of a child under DPDP?

The DPDP framework treats an individual who has not completed eighteen years of age as a child. The final Rules define an adult as someone who has completed eighteen years.

Is parental consent required for children's data?

Section 9 requires verifiable consent of the parent or lawful guardian before processing a child's personal data, subject to exemptions prescribed under the Rules.

How is parental consent verified under the DPDP Rules?

The Rules require appropriate technical and organizational measures and due diligence to verify that the person identifying themselves as a parent is an identifiable adult. Verification can reference reliable identity and age information available with the Data Fiduciary or information voluntarily provided by the individual, including through an authorised identity/age token mechanism.

Can businesses track children for safety?

Certain prescribed exemptions permit specific tracking or behavioural monitoring for defined safety-related purposes. For example, the Fourth Schedule addresses certain educational, childcare, and child-transport scenarios, subject to conditions and necessity limitations.

Is targeted advertising to children allowed under DPDP?

Section 9 generally prohibits targeted advertising directed at children, subject to exemptions prescribed under the Rules. Businesses should therefore build mechanisms to identify and suppress child users from targeted advertising workflows where the restriction applies.

Do educational platforms have special exemptions?

The Fourth Schedule provides an exemption for educational institutions from certain Section 9 obligations for specified tracking and behavioural monitoring connected with educational activities or the safety of children enrolled with the institution, subject to the stated conditions.

Can businesses use analytics on children's accounts?

Businesses should not assume that standard analytics configurations can automatically be applied to child accounts. Analytics involving tracking or behavioural monitoring should be assessed against Section 9 and any applicable exemption, with processing restricted to what is necessary where an exemption applies.

Does children's data need to be deleted?

Organizations should have appropriate data lifecycle and deletion controls. The DPDP Act includes general obligations concerning erasure when the specified purpose is no longer being served, subject to legal retention requirements, and requires Data Fiduciaries to cause relevant processors to erase personal data in applicable circumstances.

When do the DPDP children's-data provisions become operational?

The commencement notification dated 13 November 2025 places Section 9 within the provisions scheduled to come into force eighteen months after publication. The final Rules place Rules 10–12 in the same 18-month commencement tranche. Therefore, businesses should prepare now for the requirements while distinguishing readiness from the formal commencement date.

Conclusion

Children's data protection under DPDP is ultimately a product-governance challenge as much as a Legal compliance requirement.

Businesses need to understand where children's data enters their products, how age is established, when parental consent is required, how that consent is verified, which processing activities are restricted, what third parties receive the data, how analytics and advertising systems behave, how APIs expose information, how AI systems process conversations and content, and how data is eventually deleted.

The strongest approach is to build child privacy into the architecture rather than attempting to add controls after product development is complete.

Legal teams should define the applicable requirements and exemptions. Product teams should convert them into product rules. Engineering should enforce those rules technically. Security should protect the underlying information. Marketing should prevent restricted advertising practices. Procurement should govern processors and third-party SDKs. Compliance teams should maintain evidence that the controls actually work.

For organizations building or operating products used by children, the most important question is not simply whether a privacy policy mentions children.

The more important question is:

Can your product technically prevent unauthorized, unnecessary, or restricted processing of children's personal data?

That is the standard toward which businesses should build their DPDP readiness.

Digital Defense can help organizations assess children's-data privacy, DPDP readiness, application security, API security, cloud controls, data governance, and privacy-by-design practices.